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Don't assume they're going to go to your LinkedIn. Instead: I wrote code that improved page load weights by 50% and times by 75% using Foo and Var for website that got 20M views a month this will save BumbleCo over $7M next 24 months in AWS charges. Not: I did the thing everyone with the role does. Talk about your achievements, using numbers. Why? Because recruiters are lazy and use these tools to sift through the applicants. Use a tool like JobScan to make sure the keywords line up. Plug what you write into Microsoft Word, or some other tool that measures readability, and aim for like a 9th grade reading level. If you use too many things will look out of place. There's no magic combination but you generally don't want to use more than two or three of the techniques at the same time. There's lots of ways to vary the appearance of something: bolding, italicizing, different font, border, whitespace, color and the position on the page. It is definitely not "one-size fits all". I usually go through a bunch of different sketches before I find something I like. If you have one major thing you are incredibly proud of, make sure the design reflects that-don't let it sit and have it match all the boring things in visual appearance. If you feel like you still have less content than you would like, use a touch more whitespace or use less terse wording (but not fluff). The layout needs to be fit to your personal story-not the other way around. Don't leave them out if you are looking for more things. Mowing lawns, working with a club/charity, working at coffee shops, washing windows and volunteering at the library can all demonstrate different important qualities that will translate to a new role. It is optimal of course to demonstrate those through internships and full-time jobs in your chosen field but there are other ways too. There are a lot of skills that apply to any job or social arrangement: time management, initiative, planning, leadership, etc. A good first rule of thumb is to look at anything that occupies a lot of your time or did so in the past. Do not sell yourself short! If you feel like you don't have enough for your resume, include anything that covers the soft-skills portion.
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Many people have an instinct to leave things off of their resume because they aren't "professional" or "tech" enough. Yeah, that's a question I get a fair amount. Why did you do X thing? What problem was it solving? How did it solve it? What did YOU do that that was special? Use numbers to give a sense of scope and size. Too often I see resumes that contain factual but boring/non-contextualized data. Of course, all of the work into the design goes to waste if you don't write clear, concrete supporting information. I'm still on the fence about using paragraphs instead of bullet-points but it looks so much better with justified paragraphs that I think it is worth the trade-off to stand out in a positive way. I always want my resumes to be friendly and have a clear hierarchy. I view the design as a way for me to communicate something about my passion for typography and layout while giving an insight into my personality. I spend hours and hours attempting to build a unique layout provides personality and the information needed-this means no pie charts or arbitrary skill ratings. I have never gotten negative feedback on my layouts and the positive feedback has been a huge confidence boost in those interviews. On quite a few occasions I have walked into an interview and been greeted with some variant of "oh wow so you are the person with the cool resume!" or "we have all been talking about how we love how your resume looks!" Especially at the collegiate level when many resumes are the same in practice, something new for the recruiter to look at goes a long way. I used to completely redo my layout every year while I was in school and had success with it.
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I have had tremendous success with very unorthodox layouts, features and subtle use of colors on my resume via Adobe InDesign.